GMO Backlash Causes Cheerios Facebook Campaign Fail

by Ann Marie Michaels on December 1, 2012

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Cheerios Slammed for GMOs on Facebook Campaign

Cheerios is getting slammed for GMOs on their Facebook page. Consumers used Cheerios’ Facebook marketing campaign to give the brand an earful about GMOs, also known as genetically modified foods.

Facebook Fail

Cheerios had posted an “app” on their Facebook that allowed fans to post a word or two about how they felt about Cheerios. Due to all the consumer backlash against GMOs, Cheerios pulled their app off the web.

Cheerios Slammed for GMOs on Facebook Campaign

Cheerios Slammed for GMOs on New Facebook Campaign

When the app was still running, GMO pictures were going up on the Cheerios Facebook wall fast and furious. Admins of the Cheerios Facebook page were scrambling to take down the GMO pictures as fast as they could.

Cheerios Slammed for GMOs on Facebook Page

General Mills and Prop 37

General Mills, makers of Cheerios, donated over one million dollars to defeat California Proposition 37 last month. Prop 37 was a ballot initiative asking brands to label their products, giving consumers the right to know what is in their food.

Unfortunately, due to the massive amount of money spent on advertising by chemical and pesticide companies and industrial food corporations, Prop 37 was defeated in California.

Lots of Comments from Unhappy Customers

Although the app has been removed, consumers are still vociferously complaining on Cheerios’ Facebook wall, telling the cereal maker that they will no longer buy their product because they don’t want GMOs.

Cheerios Slammed for GMOs on Facebook Campaign

Cheerios Slammed for GMOs on New Facebook Campaign

Cheerios Slammed for GMOs on Facebook Campaign

General Mills, please listen to your customers. Label the GMOs. Better yet, stop using genetically modified food in your products.

Make Your Voice Heard

Are you mad about the fact that GMOs are not labeled in this country? Go tell General Mills what you think. Visit their Cheerios Facebook page and leave comments.

It’s only when we consumers rise up that things will change. Remember, there are a lot more of us than there are of them. And if we don’t buy their food, they can’t keep selling it.

Thanks to the Occupy Food Facebook page for some of the pictures.

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