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Organic olive oil is one of my favorite fats to use in my recipes. From pesto to salads and hummus to pasta, organic olive oil adds a delicious flavor that that you can use in a wide variety of recipes.
However, many organic olive oils on the market are fake. Due to rampant olive oil fraud, it’s very difficult to find real organic olive oil.
In this post, I’ll show you how to spot the fakes and how to find real organic olive oil.
Italians and Olive Oil
The first time I visited Italy was in 2006. I went with my mother and sister to Tuscany for the vacation of a lifetime. We spent 7 days in Montepulciano, a medieval and Renaissance hill town.
People in Italy are extremely passionate about their food. They’re constantly trying to feed you, saying, “Mangia! Mangia!” (“Eat! Eat!”) My mom joked, “We didn’t have a hunger pang the whole trip!”
We took Italian cooking classes at our bed and breakfast, going truffle hunting and wine tasting, and of course, eating lots of delicious Italian food.
Chris, the owner of the bed and breakfast, moved to Italy with his wife and two children to open the bed and breakfast and teach cooking classes. When his oldest son enrolled in the local Italian kindergarten, they went to a open house at the school.
Chris said that the Italians spent 2 of the 3 hours at the school open house discussing the food the children would be eating. He said the Q & A went on and on… “What olive oil do you use for the lunches? Which farm does the olive oil come from? Who is pressing the olive oil — does it happen at the farm?”
We all laughed at the notion of food-obsessed Italians grilling the school administrators about every detail of the school lunch.
It wasn’t until later that I realized that the reason the Italians are so finicky about the olive oil their children are eating is because olive oil fraud is rampant in Italy.
Olive Oil Fraud: How Olive Oil is Adulterated
According to the New Yorker magazine:
“In 1997 and 1998, olive oil was the most adulterated agricultural product in the European Union, prompting the E.U.’s anti-fraud office to establish an olive-oil task force. (‘Profits were comparable to cocaine trafficking, with none of the risks,’ one investigator told me.)”
Many brands cut organic extra-virgin olive oil with low-grade “lampante” oil which is oxidized, or rancid. Extra virgin olive oil, by definition, contains no more than 0.8% free acidity. (Lampante refers to the fact that this cheaper olive oil was used for lamps.)
According to the New Yorker:
“(In olive oil, free acidity is an indicator of decomposition.) Virgin oil, the next grade lower, must have free acidity of no more than two per cent. Oil that has a greater percentage of free acidity is classified as lampante.”
Many brands also cut the extra virgin olive oil with cheaper oils, such as hazelnut oil. Olive oil can also be cut with canola oil or soybean oil, which not only makes the olive oil not organic, but increases the chance that GMO ingredients went into making the olive oil. (Source: ABC News)
Some olive oils contain artificial coloring to make it look like the olive oil we see on TV, which makes it definitely not organic. True organic olive oil uses no chemicals in the production process, and will reflect the natural color of the olives from which it was pressed. (Source: NPR)
Why Organic Extra-Virgin Olive Oil?
Does it really make a difference if you use organic extra-virgin olive oil vs. non-organic? Does it matter which brand you use?
Obviously you want organic olive oil because it contains no pesticides or herbicides, or GMO ingredients.
In addition, a real organic extra-virgin olive oil contains polyphenols, which are antioxidants. Organic extra-virgin olive oil contains the highest amounts of polyphenols. Obviously an olive oil that is cut with cheaper oils will contain a much lower amount of these antioxidants.
What Makes Olive Oil Organic?
An organic olive oil uses organic olives. Further, real organic olive oil is made by pressing olives and processing them without chemicals or artificial colors.
How to Know if Your Organic Olive Oil is Real
Bottom line: You need to know your producer. This is why those Italian parents at the kindergarten open house wanted to know which farm the olives came from, and how they were processed and by whom.
Real organic olive oil comes from companies that are willing to talk about their process. Many big brands don’t talk about their process in depth or talk about where they get their olives.
Here’s another tip to help you find real organic olive oil: Never buy oil in a clear bottle. According to The Guardian, olive oil that is sold in clear bottles goes bad faster than those in colored bottles due to oxidation. Plastic and tin bottles are also candidates for toxins and contamination. If it’s real, the organic olive oil will come in a colored glass bottle.
Where to Find Real Organic Olive Oil
Because of the rampant olive oil fraud, I only use olive oil from brands I trust. In my kitchen, I use Jovial Foods Organic Olive Oil.
Jovial’s organic olive oil is made from 100% Italian organic ancient varieties of olives. This is an authentic organic Italian olive oil, grown in the Valpantena area and the hills above Lago di Garda.
A small group of passionate farmers are working to save these rare Italian varieties of olives from extinction.
The temperature never exceeds 80F during pressing, and the olives are only pressed and bottled and olive oil in Jovial’s facility.
Here’s a video about Jovial’s process of creating the best olive oil possible, with no chemical additives:
Pre-Order Jovial Organic Olive Oil and Save 20%
Olive oil is a seasonal food — it’s harvested each fall. I buy my olive oil every fall, and it lasts me all year in the cupboard. (I also buy for my friends and family — it makes the perfect holiday gift.)
Pre-order olive oil from the Jovial Foods website and you’ll receive the olive oil that is harvested this season — and you’ll save 20% and get free shipping. Your order will ship in early January 2014.
Hurry — this special offer ends on December 31, 2013.
Join me at the Take Back Your Health Conference April 18-20, 2015 in Los Angeles. Dr. Cate Shanahan, Mark McAfee and many more speakers. I hope to see you there! Click here to save 15-20% with the early bird discount through March 31st. PAID ENDORSEMENT DISCLOSURE: In order for me to support my blogging activities, I may receive monetary compensation or other types of remuneration for my endorsement, recommendation, testimonial and/or link to any products or services from this blog.