ExpoWest 2012: My Favorite Things — Part 3

ExpoWest Natural Products Convention

Welcome to ExpoWest 2012: My Favorite Things Part 3.

As many of you know, I'm a big fan of whole grains. Whole grains contain the vitamins and minerals that are lost when we refine them to make white rice or refined flour.

I love making my own sourdough bread, corn tortillas and tortilla chips, risotto (with brown rice), chocolate cookies, and other recipes with whole grains instead of refined grains.

Check out some of the whole grain companies I met this year at ExpoWest.

Grain Products

Bob's Red Mill

Bob's Red Mill is one of my favorite companies. Why? Because they believe in whole grains like I do.

Not only that, but they are a company that cares about people. Thanks to the leadership of Bob Moore, the found of Bob's Red Mill.

Bob's Red Mill

Bob hired a full band to perform at ExpoWest. He said, obviously enjoying himself, “This is my favorite music.”

Bob's Red Mill

It was a hoot and the music was fabulous!

Bob's Red Mill

They were celebrating Bob's new book, [easyazon-link asin=”1592997260″ locale=”us”]People Before Profit: The Inspiring Story of the Founder of Bob's Red Mill[/easyazon-link].

Here's the book description on Amazon:

In an era of corporate greed, Bob Moore's philosophy of putting people before profit is a shining example of what's right about America. Instead of selling out to numerous bidders who would have made him a very wealthy man, the founder of Bob's Red Mill Natural Foods gave the $100 million company to his employees.

Bob Moore's gift on February 15, 2010 (his eighty-first birthday), gave hope to an American workforce rocked by a decade of CEOs behaving badly. The national media heralded the announcement as the “feel good story of the recession.” It was an example of a return to ethics in the workplace, but as the legions of fans of Bob's whole grain natural products would argue, ethics and a sense of corporate responsibility didn't “return” to Bob's Red Mill, they never left.

Most 60-year-old men who saw their business destroyed in an arson fire might have quit or faded away into retirement. Not Bob. After his wooden flour mill burned to the ground in 1988, he considered the seventeen employees who counted on him for their livelihood, and started over. He rebuilt, and flourished. He grew the company to become the nation's leading manufacturer of whole grain natural foods.

Bob's is an amazing story of overcoming challenges and making great comebacks. His wife, Charlee, was the inspiration to feed the family healthy natural foods, but it was a divine appointment with a random library book titled John Goffe's Mill that began Bob's love affair with the ancient art of milling, using stone wheels to slowly grind grains into nutritious whole wheat flours, cereals, and mixes. His unconventional thinking and passion for healthy living is an inspirational story for readers of all ages.

Doesn't that make you want to read it? I don't know about you but I'm inspired. I just downloaded it to my Kindle. You can get a copy of the book here: [easyazon-link asin=”1592997260″ locale=”us”]People Before Profit: The Inspiring Story of the Founder of Bob's Red Mill[/easyazon-link]

Where to Find Bob's Red Mill Products

Where to find Bob's Red Mill. Bob's Red Mill products are available at Whole Foods and most supermarkets. You can also shop online.

Alvarado Street Bakery

I've been buying Alvarado Street Bakery bread since the mid-eighties. Yes, I realize that dates me, as many of you were not born until the mid-eighties.

In the mid-eighties, I was just out of high school, working as a nanny in San Francisco. We bought our Alvarado Street Bakery bread at the Marina Safeway.

Alvarado Street Bakery

I've continued to buy their bread pretty much on a weekly basis ever since. Why? Because it tastes so good!

It doesn't hurt that their products are sprouted AND whole grain. Yes, that means it's really, really good for you.

Alvarado Street Bakery

Oh yeah and did I mention that they are a worker-owned cooperative (this means everyone makes money, not just the top level executives), a green business, and they are solar-powered? Yeah, they pretty much rule.

Good things happen when hippies step away from the peace pipe and actually go and start businesses. I think these guys are so cool, so smart — an inspiration, really.

And I love kibbutzing with them every time I hit ExpoWest. They always make me laugh! Hopefully they will agree to be on my podcast once I get it going again.

Where to Find Alvarado Street Bakery Products

Where to Find Alvarado Street Bakery products. You can also find their products at Whole Foods and other natural food stores around the country.

Pleasant Hill Grain

Pleasant Hill Grain is one of the biggest and best online sources of whole grains, grain mills, bakeware and cookware, and lots and lots of other stuff!

Pleasant Hill Grain

Like me, they are a big advocate of eating whole grains. They sell pretty much everything you need to start cooking and baking with whole grains in your kitchen. From bulk whole grains to grain mills to bakeware to mixers to pizza stones.

They also sell a ton of emergency preparedness items, from food-grade 5-gallon buckets with Gamma lids (also useful for storing whole grains for short term — this is how I save a lot of money!) to Berkey water filters to non-electric grain mills.

Pleasant Hill Grain

This is the food-grade bucket with the Gamma lid. It seals very tightly so you can buy your grains and beans in bulk and then firmly secure them and keep the pests and rodents out.

And yes, you can color coordinate them! How fun is that?

Pleasant Hill Grain

Here's Kelly the Kitchen Kop testing out one of my favorite gadgets, the Flic Floc oat roller. That's next on my list of items to get.

Pleasant Hill Grain

It's the Rolls Royce of oat rollers. And so fun for kids!

Pleasant Hill Grain

Where to Find Pleasant Hill Grain

Shop online at Pleasant Hill Grain.

To Your Health Organic Sprouted Flour Co.

If you've been reading this blog for a while, you know I am a huge fan of To Your Health Sprouted Flour Co. They were one of our very first sponsors when I started the Real Food Media blog network back in 2008, and ever since they've felt like family to me.

If you are looking for sprouted flour, I can't recommend them highly enough. I always keep sprouted flour in my freezer. I make my own sprouted flour, too, but I like to have back-up. You never know when you're going to want to whip up a batch of chocolate chip cookies!

Here I am with Jeff, who is Peggy the founder's husband:

To Your Health Sprouted Flour

Jeff is hilarious — makes me crack up every time. (Sorry, but I didn't get those other guys' names. They were just visiting the booth.)

To Your Health Organic Sprouted Flour Co.

Next year at ExpoWest, they need to bring some of Peggy's sprouted flour pound cake and crackers. The booth was lovely and Jeff's fun, but you just can't beat Peggy's snacks.

Where to Find To Your Health Organic Sprouted Flour Co.

Shop online at To Your Health Organic Sprouted Flour Co.

Tru Roots

I just found out about Tru Roots a few weeks ago from my friend and fellow Weston A. Price Foundation chapter leader, Tara Rayburn. She had them in her pantry and was raving about them.

They sell organic sprouted quinoa, brown rice, and beans and seeds.

Tru Roots

We tried the sprouted lentils which were absolutely delicious:

Tru Roots

Where to Find Tru Roots Products

Where to Find Tru Roots products in stores. Or shop for Tru Roots products online.

What About You?

Do you buy any of these products? What are some of your favorites? Please share your thoughts in the comments below.

Check Back Tomorrow

Tomorrow I'll be posting more of my favorite things from ExpoWest 2012 in part 4 of the series — check back!

Find Me Online

Ann Marie Michaels

I have 25 years of experience in digital and online media & marketing. I started my career in Silicon Valley and Los Angeles, working at some of the world’s top ad agencies. In 2007, after my first child was born, I started this little food blog which I grew to over 250K monthly unique website visitors and over 350K social media followers. For nearly 15 years, I've helped my audience of mostly moms and women 25-65 cook for their families and live a healthier lifestyle.

 The year after I started the blog, I founded a blog network in the health & wellness space called Village Green Network. I started the company on my coffee table and bootstrapped the business to over $1.3 million in annual revenue within 5 years. During that time, I helped a number of our bloggers become six figure earners. After being censored on almost every social media platform for telling the After being censored on almost every social media platform from Facebook and Instagram to Pinterest and Twitter, and being deplatformed on Google, I am now deployed as a digital soldier, writing almost exclusively about politics on my blog Cheeseslave.com. Because who can think about food when we are fighting the second revolutionary war and third world war? Don't worry, there will be more recipes one day. After the war is over.

15 thoughts on “ExpoWest 2012: My Favorite Things — Part 3

  1. Looks like fun! I’m lucky enough to live close to Bob’s Redmill and get to visit it several times a year. After more than a dozen visits, I’m still in awe every time. And Bob is there, sipping on coffee, every time we go. Very nice man. My family really likes the Tru Roots products too! In fact, we’ve been able to find them at our local Costco. We especially like the sprouted bean trio. Yum!

  2. We buy Tru Roots at Costco too, have used Bob’s Red Mill products for years and have just started using sprouted grains from To Your Health. Love their whole oats!
    We use the Margina roller. Made in Italy, I’m pretty sure it’s the same company that makes the Atlas pasta maker… which we also have. I am looking forward to making pasta from sprouted grain flours. Yum… linguine, my favorite shape!

  3. I just made your coconut bread with Bob’s coconut flour! It was great!!! Does coconut bread count as a carb?

    Thanks for the tip on where to buy sprouted flour. I’m going to try and make some spelt tortillas!

    1. 1/4 cup serving size: Coconut flour is 18g, buckwheat is 21 and sorghum is 25. Those are the only flours I have in a package for easy comparison.

      1. @cheeseslave,
        Maybe it’s not full of carbs, but I am craving it!!! I really need to buy Matt’s book. How many carbs does he say one should get? Yesterday, I ate what felt like a ton of carbs, and my temp was so low this morning. And I’m doing the Standard Process Thyroid. Very frustrating.

        I don’t know if that is high or not but thanks for the info. : )

  4. Aw, thanks for sharing about Bob. My sis-in-law lives in Portland and has seen Bob in the Bob’s Red Mill restaurant, as well as having taken a tour through the mill itself. She said he treats his employees wonderfully and that when he eats in his restaurant, he pays full price! His arson comeback story is inspiring. Apparently those millstones are outrageously expensive and will crack under high heat. It was assumed that he was finished after the fire because of the price of replacing the ruined millstone. But, miraculously, when the fire burned the 2nd level floor above the millstone, the huge bags of flour stored on the 2nd floor crashed through and fell onto the millstone, breaking open and insulating it against the heat of the fire! So the millstone, was saved! How amazing is that? Thanks for sharing highlights of the Expo! We are all living vicariously through you! 🙂

  5. Bob Moore has a Weston A. Price face! Seems very appropriate somehow. What an inspiring story, and it makes me happy that I support his brand.

  6. I live in Canada and can’t find a lot of these products here, but I did just find TruRoots Quinoa at Costco this week. It was a great price too! 🙂 (haha, i just saw the other comments about finding it at Costco. :P) I love the story about Bob’s Redmill; we do have those up here too. It’s so cool that Bob was actually there. 🙂

  7. That looks like it was SO fun! SInce my gut is better and better all the time, I am looking forward to eating bread by next year. I didn’t see it on your post and maybe you have commented on this CO. before “go Raw”? They have yummy sprouted snacks. They are not cheap but they are “good” in every sense, in a pinch when you need something on the go.
    Ann Marie this is probably not the best place to give you this link that I came across from Lydia at Divine Health but I would like your readers to see it. It would have been really helpful to me when I was starting GAPS a year ago. It explains why going low carb “too fast” can make you feel awful and start to question your new protocol.


    Every time I eat smoked Oysters from Trader Joe’s (They are my “fast food” snack) I think of all of the great and healthful/helpful things I have learned form you, thanks so much.

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