I’m in Love with Amazon Fresh


I just tested out [easyazon-link asin=”B005DTBAU2″ locale=”us”]Amazon Fresh[/easyazon-link] for the first time and you guys, I am in LOVE.

[easyazon-link asin=”B005DTBAU2″ locale=”us”]Amazon Fresh[/easyazon-link] is a brand new SAME DAY delivery service. That's right, order whatever you want (ANYTHING on Amazon) by 10 am and you will get your stuff delivered to your doorstep by the afternoon or evening of the SAME DAY. Order after 10 pm and the delivery will come by 6 am the next morning.

It is only available right now to Amazon Prime members in Seattle — and it just rolled out last month in Los Angeles (they will be coming to San Francisco sometime this year).

Amazon Prime members in Seattle and LA can test the service under a free 90-day trial. After the free trial, they will be charged $299 for the next year, and annually after that. This charge actually includes the $79 Amazon Prime membership, too, which offers other member discounts like free two-day shipping and Amazon Prime Instant Video access.

I've been a Prime member for years — and I use it all the time. Amazon Prime lets you order almost anything on Amazon and get it within 2 days with no shipping charge. For a shipping fee of only $2.99, you can get almost anything overnight.

Enter [easyazon-link asin=”B005DTBAU2″ locale=”us”]Amazon Fresh[/easyazon-link] — now we can get almost anything on Amazon the same day. There is no charge other than your yearly $299.

Is Amazon Fresh Worth It?

My answer to this question is a resounding YES.

I thought about it for 5 seconds and realized how valuable this service is. If I send my nanny to the grocery store, it costs anywhere from $15-30 (I pay her $15/hour and it generally takes an hour to two hours to make a grocery store run). Since I'm already paying $79/year for Prime (and it's worth EVERY penny), I'm only ponying up an additional $220/year for [easyazon-link asin=”B005DTBAU2″ locale=”us”]Amazon Fresh[/easyazon-link]. That's a little over $18/month. So it pays for itself.

Even if you only had to make one special run to a store once a month. Say you realize you're out of garlic one morning and you need it to make dinner. Or you're out of contact solution. Or cat food or toilet paper.

Or your husband tells you that he's invited some business colleagues over for dinner tomorrow night and you have NOTHING in the fridge.

Or your child gets invited to a birthday party and you forgot to order a gift.

My mind is reeling with all the possible ways I can use [easyazon-link asin=”B005DTBAU2″ locale=”us”]Amazon Fresh[/easyazon-link]. Just the peace of mind it offers for busy people like me (and you) makes it worth $18/month.

Amazon Fresh Carries Local and Organic Food

I was thrilled to find Out of the Box Collective on [easyazon-link asin=”B005DTBAU2″ locale=”us”]Amazon Fresh[/easyazon-link].

Amazon Fresh

They carry Dey Dey's pastured eggs and meats, and grass-fed hot dogs from Let's Be Frank, as well as CSA boxes of organic fruits and veggies.

You can even get local traditionally fermented sauerkraut and kimchi.

Amazon Fresh

Amazon Fresh Will Deliver Your Lunch or Dinner

Amazon Fresh

Oh, man, I love Steingarten LA… wild boar, elk and salmon sausages… and now I can order lunch or dinner from them — either ready to eat or ready to cook.

Amazon Fresh

Or how about some wild-caught seafood from Santa Monica Seafood?

Amazon Fresh

Or, hey… I need some cheese for a dinner party… or just for myself (with crackers and wine) — and you mean I don't have to drive 30 minutes each way in traffic to get imported cheese at my favorite cheese store? The Cheese Store of Beverly Hills is on [easyazon-link asin=”B005DTBAU2″ locale=”us”]Amazon Fresh[/easyazon-link]!

Incredibly convenient, [easyazon-link asin=”B005DTBAU2″ locale=”us”]Amazon Fresh[/easyazon-link] provides fast delivery of high quality food. What's not to love?

Photo credit: Amazon Fresh

Find Me Online

Ann Marie Michaels

I have 25 years of experience in digital and online media & marketing. I started my career in Silicon Valley and Los Angeles, working at some of the world’s top ad agencies. In 2007, after my first child was born, I started this little food blog which I grew to over 250K monthly unique website visitors and over 350K social media followers. For nearly 15 years, I've helped my audience of mostly moms and women 25-65 cook for their families and live a healthier lifestyle.

 The year after I started the blog, I founded a blog network in the health & wellness space called Village Green Network. I started the company on my coffee table and bootstrapped the business to over $1.3 million in annual revenue within 5 years. During that time, I helped a number of our bloggers become six figure earners. After being censored on almost every social media platform for telling the After being censored on almost every social media platform from Facebook and Instagram to Pinterest and Twitter, and being deplatformed on Google, I am now deployed as a digital soldier, writing almost exclusively about politics on my blog Cheeseslave.com. Because who can think about food when we are fighting the second revolutionary war and third world war? Don't worry, there will be more recipes one day. After the war is over.

16 thoughts on “I’m in Love with Amazon Fresh

  1. So much for teaching my children about delayed gratification, sustainability and buying local. Farmers lets move to the city and forget about putting up those peaches and overabundance of apples. Amazon Fresh is the answer to all of our problems. I won’t even have to sleep on decisions anymore I can just place an order.

    1. You must have missed the parts about all the local stuff she has access to through the service? The first thing she mentioned was local produce, and she also talked about locally-made kimchi, locally-caught seafood, and food from a local restaurant.

    2. I was thinking the same thing! There’s such peacefulness that comes in seeing where your food comes from and knowing the people that grow and harvest your food for you. Contrary to the article, food doesn’t come from the Amazon delivery man.

      This article does seem a little counter-intuitive to me though, considering that cheeseslave is such a supporter of WAPF, and that WAPF is all about connecting people to local farmers in their area and/or teaching people how to grow their own nourishing food?

  2. How exciting that Amazon Fresh is finally being launched! Amazon Prime is a staple in our household, too, and I LOVE it. We use it for just about EVERYTHING (since shopping in stores is one of my least favorite things). The delivery people in our area know actually know me by name; which should probably be embarrassing. Unfortunately, we still have to wait since we are on the east coast where it isn’t yet available, but it’s going to be a relief to get things real time! (yay). BTW … Thanks for validating my Amazon obsession. It’s nice to find a fellow groupie.

  3. Wow, really interesting. I like that you can get local produce. I get Abundant Harvest but it’s not really *local* since it all comes from the Central Valley. Really local would be really awesome. Our farmer’s market here is nice, but not great.

    I’m having them notify me when they expand. I’m in Lancaster, so I”m in the Los Angeles area, but my zip code isn’t good enough for them yet 😉

  4. Amazon Fresh really does sound amazing…but what caught my interest was Amazon Prime. I have thought about subscribing fora while now. It’s nice getting 2-day delivery. However, have you found that it has also helped save you any money in the long run? I’d love to know more about that…and what your experience has been with that service. Thanks 😉 Love and hugs from the ocean shores of California, Heather 😉

  5. Great concept…but I doubt they will ever have this in my area! Besides, I’d rather have a relationship with my farmer…than with my Amazon delivery guy or UPS guy, as the case may be…

  6. I am not a fan of this – you are paying 220.00 dollars for convenience plus you are paying for the products. I understand “forgetting” something. Run down to the store and save yourself some money.

  7. $299 a year?! Wow! That’s my food budget each month for two dogs and two people. So I guess if nobody ate for a month, we could afford it. I’m glad that there are those of you that can afford it, but we cannot. I’m a fourth generation California native that had to leave my homestate due to the rising costs and lack of jobs that pay enough to keep up with them, we struggled for two years before we lost everything we worked our whole lives for. It hurts me every day that I’ll never get to go home.

  8. For those of you who have plenty of time and are fortunate enough to live near enough to your farmers to know them, I envy you. But not everyone lives in the country or has spare time to track down good quality local food (which can take hours each week, I know from experience). My meat farmer is more than 2 hours away from me, my produce farmer is almost as far and it takes me over an hour round trip to get my raw milk. Add all the time spent actually getting my food to the time spent in the kitchen preparing it properly and my life revolves around food!! I have other responsibilities to attend to as well like homeschooling, working part time and going to school. I think this new service sounds amazing! I only wish it would come to Texas. If we want people to eat better…local, fresh, properly prepared…we need to support efforts by companies like Amazon to make that easier. This service benefits the farmers by getting their food to the people who need and want it, it benefits the consumers by making healthier food more accessible and yes, Amazon wins too. Why shouldn’t they? They are providing a service that they should get paid for. Please don’t fault people who are busier than you are and really need a service like this to make living healthier more do-able! We are all just trying to do the best we can with what we’ve got and sometimes our best is getting things delivered by the UPS man or the Amazon delivery man.

  9. Not really applicable for most of us because we don’t pay a nanny to go to the grocery story for us. This is for the 1 percent that can pay $300 per year for a luxury delivery service. Really ladies, not at all reality. Not trying to be mean or anything, but this is really out of touch with how most of us live…which is probably why it is only offered in certain areas.

  10. Let’s also be clear that you aren’t just paying the extra yearly fee, you are paying an insane markup on some of the local items I’ve researched. If you buy grass-fed rib steak directly from DeyDey it’s 24/lb, from Out of the Box (a Fresh partner) it 35/lb!! That’s crazy!

    1. As I said in the article, not everything is a good deal on Amazon Fresh – but it is always a good deal if you are in a pinch and need something right away (when you factor in the cost of your time)

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